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Is your marketing invisible to women over 50?
10 questions. You'll get a score out of 20, an honest read on where you sit, and the 3 things I'd fix first. Answer them as they actually are, not as you'd like them to be. A flattering score is no use to you.
Where these questions come from
Each one maps to something in the research or to a failure pattern I've watched play out inside marketing teams. The full sourced brief, covering spending power, the advertising deficit, the AI adoption gap and the industry's age composition, is on The Gap.
If your score was low, that's the normal result. Only three percent of adults over 50 say they feel seen in advertising, so most brands score in the bottom half. The useful question is which of the gaps is costing you most, and that's a thirty-minute conversation rather than a ten-question form.