About
I'm 61. That's not the caveat. It's the qualification.
I spent 25 years inside marketing teams. Now I help brands reach the customer those teams keep guessing at, because I'm not guessing.
Ali, this page needs your facts. Every marked field below is a placeholder. This is the second-most-visited page on any consultant's site and the one that closes the sale, so it's worth an hour of proper writing rather than a modest paragraph. Where a real client name is confidential, "a national [category] retailer" is perfectly credible. Inventing specifics is not.
Ali at work, environmental portrait
Different shot from the homepage headshot, from the same session. Her in a working context: at a desk, mid-conversation, presenting, sleeves up. Candid rather than posed, looking at something other than the lens.
Purpose is different from the hero image. That one says "this is a person you would trust". This one says "this is a person who does the work".
Portrait or 4:5, at least 1200px on the short edge.
The short version
I'm a marketing consultant working with brands that want to reach women over 50, a group that controls more consumer spending than any other and receives three to four percent of advertising. I've worked in sectors: e.g. retail, financial services, healthcare for X years, most recently as most recent job title at company or "a national retailer".
I use AI heavily in the work: audience research, segmentation modelling, message testing at a speed that wasn't available five years ago. I also teach it, specifically to women my age, because the data says half of us aren't using these tools at all and the reason is trust rather than ability.
Why this practice exists
Ali: two or three paragraphs in your own voice. The strongest version answers one question: what was the moment you realised the industry was getting this customer wrong? A specific meeting, a specific piece of research that got overruled, a specific campaign you watched fail. One concrete story here is worth more than any amount of positioning language, and it's what a CMO will remember from the call.
What I can tell you without knowing your brand is this: the recognition problem is structural. Seventy-nine percent of marketers are under forty-five. Over-fifties are 6.2% of the advertising workforce, against 32% of the working population. The average agency creative is twenty-eight. None of those people are doing anything wrong. They simply cannot intuit a customer they have never been, and no discussion guide fully compensates for that.
I've been on both sides of it. I've briefed that work and I've received it.
Background
Replace with your actual history. Keep it to four to six entries, most recent first, with the outcome rather than the responsibility. "Grew X by Y%" beats "responsible for X." Anonymise employers if you need to, but keep the numbers real.
- Job title, organisation (years): what you achieved, with a number
- Job title, organisation (years): what you achieved, with a number
- Job title, organisation (years): what you achieved, with a number
- Job title, organisation (years): what you achieved, with a number
Qualifications, professional memberships, or speaking history, if any. Omit the heading entirely rather than padding it.
How I work with AI
Worth being precise about, because "AI-powered consultant" has become a phrase that means nothing.
- Research at speed. Synthesising review data, community discussion, competitor messaging and category language in days rather than a quarter, then reading it myself, because the interesting things are in what the summary flattens.
- Message testing before spend. Pressure-testing copy and positioning against the segment early, so the expensive research validates a good idea instead of discovering a bad one.
- AI visibility. Auditing what generative assistants actually say about a brand to this customer. It is a first impression most brands have never looked at.
- What I don't do. I don't let a model write the strategy, and I don't present synthetic personas as customer evidence. The judgement is mine; the tools make the input better and faster.
Something true and specific
Whatever the "outside work" paragraph is about, shown rather than described. Not a stock image of a generic hobby. If there is no real photograph, leave this out entirely: an obviously borrowed lifestyle shot does more damage here than a plain text paragraph.
Landscape, 16:9, at least 1400px wide.
Outside work
Two or three sentences. This matters more than it should. People hire people. Keep it human and specific.
Straight about where I am
This consultancy is new. I have a career's worth of marketing behind me and no client case studies in front of me yet, so rather than dress that up, I've opened three founding places at a reduced rate in exchange for honest feedback and, if the work deserves it, a written case study.